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Our History

With this new awareness, amateur tennis players seemed to naturally develop the instincts and physicality of much more experienced players without specific instruction.

In 1974, initial experiments and their surprising results were published as The Inner Game of Tennis. Inner Skiing applied the same learning techniques to an icier sport and dealt specifically with overcoming the various kinds of fear commonly experienced in that sport.

In 1980, Random House asked me to write The Inner Game of Golf and to, in doing so, describe the learning from the point of view of a student of the game, which I was. About that time Barry Green, then the lead bassist for the Cincinnati Philharmonic Orchestra approached me to collaborate on The Inner Game of Music, another activity in which both the fear of failure and doubt can be anathema to the quality of performance.

Starting in the mid-seventies, many corporate leaders and managers recognized the implications of Inner Game concepts and began to use them as models for facilitating desired changes in the workplace.

One of my first long-term clients was AT&T. Inner Game methods were then put to use in Apple Computer Company’s Leadership Development program.

And, in the 1990′s, Inner Game methods were used to train the top-level managers of The Coca-Cola Company in how to coach their employees, better develop the skills of their work teams, and, eventually, to move towards becoming a learning organization.

Hundreds of keynote addresses were delivered on a wide range of Inner Game applications including Achieving Excellence in Performance, Learning to Learn in an Age of Change, The Inner Games of Management, Leadership and Coaching, as well as The Inner Game of Work. It was easy for me to apply the Inner Game principles to any corporate application because the foundation was simple and universal. Often I used tennis, golf, or skiing demonstrations to make visible the dramatic changes that could take place with a different approach to coaching.

The Inner Game of Work, published in 1999, is an inside look at how the Inner Game methods and models have been applied by many individuals, in a wide variety of companies, over the past twenty years. With the turn of the century, the focus of my own interest had turned towards The Inner Game of Teams. In the last half of 1999, I helped facilitate over 50 workshops with teams, and joined forces with Dr. Valerio Pascotto to do what I believe is pioneering work in the field of people learning to work effectively together.

In my work with teams and companies, I found that a primary obstacle for most in the pursuit of a goal seemed to be stress. We explored how the Inner Game principles could help with not only stress management, but stress reduction and prevention. From this research evolved into The Inner Game of Stress.

After finding such a meaningful cyclical relationship between work and stress, I couldn’t help but yearn for a way to help individuals navigate the quagmire caused by stress, work, and the desire to meet goals. This program utilized the Inner Game principles to guide coaches through personalized sessions aimed towards finding and eliminating obstacles, breaking limiting patterns, and making progress toward both long and short-term goals. Since then, this proof of concept has evolved into the soon to be unveiled “Life University” (Life U).

In 2012, the The Inner Game International School of Coaching was Launched in Brazil. As of 2017, The Inner Game Schools are now active in Brazil, Italy, Spain, Czech Republic, and in the U.S. by the and of 2017.

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“When we plant a rose seed in the earth, we notice that it is small, but we do not criticize it as “rootless and stemless.”
Timothy Gallwey

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