The Inner Game Institute by Timothy Gallwey LLC and Coaching for Performance are committed to protecting your privacy when you use our on-line, telephone or other services. In this policy we explain how and why we collect your information, what we do with it and what controls you have over our use of it.

From time to time, we add or change functions, features or products to our Web Sites or add or change Services. This, and our commitment to protecting the privacy of your personal information, may result in periodic changes to this Privacy Policy. As a result, please remember to refer back to this Privacy Policy regularly to review any amendments.

Any questions regarding our Privacy Policy should be directed to contact at The Inner Game School at or alternatively see the section “Comments” below.

Your acceptance of these Privacy Statement terms

By using any of the sites within our web site network (“Web Sites”) or our Services, you unconditionally agree to be bound by this Privacy Policy.

What data do we collect and how do we use it?

The Inner Game Institute and Coaching for Performance collects and processes information about you in order to:

(I) identify you each time you visit a Web Site or wish to have a Service provided;
(II) process orders or applications submitted by you;
(III) improve our Services and Web Sites
(IV) Customise your experience, for example, provide advertisements that we think are relevant to you and which support any specific requests for information you may make through keyword searches;
(V) carry out research on the demographics, interests and behaviour of all of our customers; and
(VI) send you information we think you may find useful, including information about new The Inner Game Institute and Coaching for Performance products and services.

You may be asked, either when you register with us, or at other times, for information about yourself, such as your name, e-mail address, postal address and telephone number. You may also be asked to share with us your interests, hobbies and preferences. In addition, when you order certain goods or services from our Web Sites, we will need to know your credit/payment card number and expiration date.

You are under no obligation to provide this information, but if you don’t then we may not be able to provide you with certain services or personalise your experience and tailor our Services for you (for example, tell you about special offers on things you’re interested in).

General Data Protection Regulation (GDPR)

In accordance with the General Data Protection Regulation (GDPR) the The Inner Game Institute (TIGI) and Coaching for Performance identifies itself as the Data Controller.

Data stored will be used for marketing purposes (where consent has been given), and for maintaining a customer relationship with the TIGI. Data stored will include, but not be limited to, email address, contact details, and data relating to the customer relationship e.g. courses attended.

Data will not be shared with 3rd parties except where it is held in a 3rd party’s system on behalf of the TIGI. For instance, the TIG-I customer database is powered by Administrate and securely stored on that company’s servers. Administrate are not allowed to share the data and can be audited by the TIGI on a regular basis to ensure GDPR compliancy.

An individual may request to see all their data held by the TIGI, have that data updated, or have it deleted, as per articles 15, 16, & 17 of the Regulations.

Data will be stored for historical purposes and will not be deleted unless specifically requested by an individual.

Each individual has the right to withdraw consent and opt-out of any marketing communications by requesting directly to the TIGI or by clicking unsubscribe details in any email. All marketing emails will carry an unsubscribe link.

Each individual has the right to lodge a complaint with the Information Commissioner’s Office if they believe their data is not being held or processed according to the articles of the General Data Protection Regulation.

The TIGI will only make automated decisions based on personal data in relation to email marketing. For instance, emails marketing the Advanced Practitioner Diploma would only usually be sent to individuals who hold the Practitioner Diploma.

In addition, non-identifying data is tracked when the TIGI website is accessed, and this is used for data analytical purposes.

Log files/IP addresses

When you visit our Web Sites, we automatically log your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. We use IP addresses to help us administer our Web Sites and to collect broad demographic information for aggregate use. We do not link IP addresses to personally identifiable information.

Non personal information

We may automatically collect non-personal information about you such as the type of internet browsers you use or the site from which you linked to our Web Sites. You cannot be identified from this information and it is only used to assist us in providing an effective service on our Web Sites. We may from time to time supply the owners or operators of third party sites from which it is possible to link to our Web Sites with information relating to the number of users linking to our Web Sites from their sites. You cannot be identified from this information.

Use of Cookies

Cookies are pieces of information that a Web Site transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that. However, you may not be able to take full advantage of a Web Site if you do so. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web. Although they do identify a user’s computer, cookies do not personally identify customers or passwords. Credit card information is not stored in cookies.

We use cookies for the following reasons:
(I) To identify who you are and to access your account information;
(II) To estimate our audience size and patterns;
(III) To ensure that you are not asked to register twice;
(IV) To control how often visitors see similar ads;
(V) To track preferences and to improve and update our Web Site; and
(VI) To track the progress and number of entries in some of our promotions and contests.
With whom is the information shared?

The Inner Game Institute and Coaching for Performance will not share, sell or rent your personal information to third parties. However, we may disclose your personal information to third party suppliers who provide services on our behalf.

The Inner Game Institute and Coaching for Performance may disclose aggregate statistics about our sales, our Web Site visitors and customers of our telephone services in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will not include personally identifying information.

The Inner Game Institute and Coaching for Performance may disclose personal information if required to do so by law or if it believes that such action is necessary to protect and defend the rights, property or personal safety of The Inner Game Institute and its Web Sites, visitors to the Web Sites and customers of our Services.

Our Web Site contains links to the sites of third parties. When you visit these sites, we suggest that you read their privacy policies.The Inner Game Institute and Coaching for Performance is not responsible for the privacy policies or the content of such sites.

We will only sell or rent your personal information to a third party either as part of a sale of the assets of a The Inner Game Institute and Coaching for Performance company or having ensured that steps have been taken to ensure that your privacy rights continue to be protected.

Who is responsible for your data?

Performance Consultants (International) Ltd is responsible for your data. Our address is 93 Ifield Road, London SW10 9AS, UK. We are registered as a company in England and Wales under company number 4612289. We are the data controller which means we decide how your data is used and protected. We remain committed to keeping your personal information safe.

How long do we keep your data?

We will keep your data only for as long as we need it. How long we need data depends on what we are using it for, whether that is to provide services to you, for our own legitimate interests or so that we can comply with the law. We will review the information we hold and when there is no longer a customer, legal or business need for us to hold it, we will either delete it securely or in some cases anonymize it.

How do we protect your data?

We protect your personal data against unauthorised access, unlawful use, accidental loss, corruption or destruction. We use technical measures such as encryption and password protection to protect your data and the systems they are held in. We also use operational measures to protect the data. We keep these security measures under review and refer to industry security standards to keep up to date with current best practice.

Who do we share your personal data with?

We may share your personal data with the following categories of third party processors, some of whom may be located outside the European Economic Area (EEA):

  • our email, automation, marketing and publicity services providers
  • our database operators and data management and data hosting service providers
  • our analytics and data enrichment service providers
  • our website hosts, operators, IT support providers and software developers
  • your social media providers
  • our survey providers
  • our Associates (trainers, facilitators, coaches, mentors, consultants) and overseas divisions
  • our publishers, printers and delivery service providers
  • our financial services and payment service provider
  • our auditors, technical consultants and legal advisors

If you are one of our Associates we will share your data with our customers for the purposes of providing services and growing our business.

We will make sure that all third parties respect your personal data and comply with data protection laws. They are not permitted to use or share your personal data except as necessary to perform services on our behalf or to comply with legal requirements.

If we do transfer data outside the EEA, we will make sure that it is protected in the same way as if it were being used in the EEA. We will use one of the following safeguards to ensure that it is protected:

  • Transfer the data to a non-EEA country which is recognized by the European Commission to have privacy laws at least as protective as those within the EEA
  • Put in place a contract with the recipient of the data which means the recipient must protect the data to the same standards as required within the EEA
  • Transfer it to organizations which are part of the Privacy Shield. The Privacy Shield is a framework which sets out the standards for data to be sent between the United States and European countries. The Privacy Shield ensures that data is protected to the same standards as used within the EEA.

We will only share your credit and debit card information with our payment card and fraud management services providers in order to process payments and prevent and detect fraud.

We will share your data as needed for security, legal compliance, auditing or as part of a corporate restructuring.

What are your rights and how can you withdraw consent?

To exercise any of your rights, contact us:

The Inner Game Institute


Telephone +55 (11)94479-3536

  • You withdraw consent at any time. We act on withdrawals of consent as soon as we can.
  • You can ask for a copy of the personal data that we hold about you.
  • You can ask for your data to be amended, corrected or deleted.
  • You can limit, restrict or object to our processing of your data.
  • You can ask us to change your contact preferences or you can use any unsubscribe options available in the communications.

When you get in touch, we will come back to you as soon as possible within one month.

Information about products and services

It is very important to us that we provide you with the highest level of service. In order to help us do this, from time to time The Inner Game Institute and Coaching for Performance companies may send you details of our products and services which we think may be of interest to you. If at any time you do not wish to receive these details, please e-mail us at

This Privacy Notice last updated 26 September 2023